Recent comments in /f/dataisbeautiful

lucun t1_j7eoif3 wrote

Alphabet likes to hide costs and net income of segments unlike how granular they break down revenue. Might be a good thing since it can shield those segments from greedy investors and competitors. It's also hard to breakdown as I've heard they do have engineers that do work affecting multiple Google segments at the same time, which makes it hard to attribute costs accurately.

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lucun t1_j7enx13 wrote

You're better off just reading the earning report yourself than trusting reddit to do that for you. The YouTube $29B revenue in the chart is actually YouTube Ads. The Playstore and Other $29B in the chart includes non-ad revenue from YouTube and many other things.

YouTube is tricky since Alphabet sort of hides YouTube's total revenue and net income.

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dogpetter420 t1_j7emq0k wrote

You think I pay attention to ads? 😂

I’m not trying to sound cool here, and I don’t think this makes me special, but I’m over 30 and I think I’ve maybe purchased 3-4 things in my adult life because of an ad. I seriously do not understand how ads are profitable

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no_buses t1_j7ejxwf wrote

Corporations don’t pay income taxes, they pay corporate taxes. Income taxes are paid by Google’s employees.

The federal corporate tax rate is 21%, and Alphabet Inc. is registered in Delaware so they don’t pay state tax. If you make 45k a year or more (after deductions), your marginal tax rate (not effective tax) is lower than Google’s.

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MattWindowz t1_j7ejv1x wrote

Hey, I work in advertising, I can provide a little insight here. When we want to advertise to a specific type of person, Google (and other social media compaines) doesn't give us data and let us target individuals. What we do is select certain keywords, phrases, or interests that we want to target, and their algorithm uses your data to determine if you're the kind of person that we are trying to advertise to. Detailed data is important for Google, because if their data is bad, our ads won't go to the right people, and we won't make sales, so we'll spend our money elsewhere.

Tl;dr advertising revenue is data revenue.

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FIleCorrupted t1_j7ehbzr wrote

There's a big misconception about what is meant by "selling your data". Your data is how they create value, but they don't literally sell excel files of everything you do.

The better the data they collect on you, the more effective they can make their advertisements. For example, maybe a grocery store chain asks google to target a specific ad at users who have been to competitors stores in the past x weeks. They don't sell that customer your data, but they use your data to fulfill the customers request.

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halibfrisk t1_j7edkv0 wrote

There’s revenue / income from tech sales regardless of whether it generates a profit or loss.

>Google’s hardware products, including the Pixel smartphone, the Chromebook laptop, and Nest smart home devices, generated a total of $19.6 billion in revenue in the same year.

https://kinsta.com/google-revenue/

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