Recent comments in /f/gadgets

EVOSexyBeast t1_j99bsk6 wrote

The companies that physically make the chips (in china) also make the software for the chips. They go hand in hand and you can’t do one without the other. Exactly naming which chip on the iPhones i don’t know, that’s all proprietary informations.

It all is heavily monitored by Apple, but it’s not beyond the realm of the possibility spyware gets hidden into the chips. There are also independent researchers that look out for things like that (it’s how US malware on Iranian computers was made public), and probably the US government as well but any such efforts are classified.

/u/booksandbiceps

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nova9001 t1_j98qs9w wrote

>They keep pushing the Metaverse as some kind of alternative or new social media, but it’s flatly not.

It could if the Metaverse was designed nicely. Instead what you get is a virtual world that looks like its 10+ years outdated graphically. Avatars float in the middle of the air with with everything under their waist empty.

Its really just shit design and they spent 10b ++ on this crap. You have 10 year old MMOs that give better experience.

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tim0901 t1_j96plj8 wrote

Face tracking and eye tracking allows them to determine your point of focus on screen (known as "gaze tracking") as well as how you are reacting to what you're seeing via mood/emotion etc. In the context of the Quest, this gives them a metric of how much you're enjoying certain games, which would allow them to give you more accurate recommendations (ads) for new ones that you might like to buy. Height data can be used to target kids with a very high degree of accuracy, even if they aren't using their own account. It's not about selling these individual pieces of data, it's about more accurately sorting you into the demographics that they allow advertisers to choose from (and potentially open up new ones). Because accuracy sells - if your ad company gets the reputation of being inaccurate, you will lose customers.

It also gives them information on how much you're paying attention to the advertisements you're being shown. One of the big questions in advertising is always "how do consumers respond to our adverts" - how long are they looking at the ad etc. Gaze tracking gives them that information, and has been an area of research in the advertising field for many years. If you're someone who pays more attention to adverts, then you're a more valuable target for advertisers, especially if they are able to make the link between you seeing an advert and a purchase being made. Or if you're someone who doesn't particularly pay attention to static ads, but will pay attention to a video ad, Meta can use that information to tailor what ads you get served. Conversely, if more people than normal are not paying attention to a particular ad, then Meta can more accurately report to the advertiser that their ad is performing poorly, likely far sooner than with other metrics.

So by doing this, Facebook/Meta has improved on two of the core parts of advertising: accuracy and retention. If you are able to boast to advertisers that you can target certain demographics with a higher degree of accuracy, then not only will more advertisers be interested in your services, but you are also able to charge them more money for that luxury. Similarly, being able to boast a higher viewer retention is of great value to advertisers, especially if this can be linked to higher sales, as is more accurate information on how ad campaigns are being recieved.

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KilgoretheTrout55 t1_j95xzgc wrote

That's very subjective. Certainly don't have the best keyboard, certainly don't have the best audio codec. Certainly don't have the best point and shoot cameras (see MHKBD blind test with 22 million votes sample size where it finished in seventh place. Losing to the Pixel 6a, the Pixel 7, the ZenFone 9, the s22 ultra, oppo, etc...).

Americans just really don't bother trying any other phones, 90% iPhone mostly because they'll be socially isolated if they don't. Apple massive marketing budget has done a good job creating the illusion that their products are superior.

Don't get me wrong on some ways their products are superior, they have the brightest screens, most powerful silicon usually, often loudest speakers. They have a reputation for having the best video although we haven't seen a proper test the way we have point and shoot photography.

But the operating system is so deeply limited it's almost like a toy. Can't download any apps you want but you could get any laptop or any Android phone.

Hell, you can't even use landscape mode on the home screen.

But this is unique to the United States, in every other part of the world, there is a lot more competition and Apple is just another brand.

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