dude you have to watch 'Men'

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Back to the Future kills it at this. Michael J Fox plays 1985/2015 Marty, Marty Jr, Marlene, and Saemus. Thomas F Wilson plays 1955/1985/2015 Biff, Griff, and Buford. James Tolkan plays Principal Strickland and Marshall Strickland. Lea Thompson plays Lorraine and Maggie.

Type cast

I liked season 3, season 4 was definitely a let down though.

Check out Angels in America

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Dead Again, starring Kenneth Branagh and Emma Thompson (also directed by him), is such a good example of this being done. Branagh plays two characters (neither of which speak with his native English accent), Thompson plays two characters, both pairs of characters exist in different time periods, the two of them were married when they made this and as a result have baller chemistry, it's good shit.

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There’s a term for actors that can do it all like Gary Oldman. He’s a chameleon actor.

And then there’s actors like Jonny Depp that have found what they’re really good at and are sought just for that same exact role. I’m forgetting what actors like that are called.

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Guess you've never seen a movie with Tilda Swinton in it

I was just thinking about there movie Multiplicity the other day and it fits this to a T. A decent movie that really allowed Michael Keaton to shine.

Ewan McGregor in Fargo Season 3 was pretty fantastic in my opinion.

Edit:
Also Mia Goth in X and Pearl

In Dr. Strangelove, Peter Sellers plays three people. The Dr. Strangelove character, the President and the RAF character

Sometimes marketing does a better job of explaining plot points than the actual movie.

The first Scream movie. Everybody gets all this marketing with Drew Barrymore just for her to get killed in the first 10 minutes. It was so unexpected. Really helped sell the movie and solidify the first films place in horror history.

This allowed us to feel like if her character could die anybody could, which is an important atmosphere to create in a slasher film.

Roma

They traveled around Mexico in a bus, brought a screen and speakers and showed the movie to communities that otherwise would not have been able to go and see, much less afford a movie.

Blair Witch Project

More recently, Smile did some clever viral stuff.

The stuff for prometheus was pretty cool too.

Not sure if anyone will agree but the marketing for Deadpool. I didn't know much about the original character, didn't really care about seeing it. But the way the movie was marketed changed my mind and helped me to enjoy the movies more. I'm especially looking forward to Deadpool 3 thanks to all the fun that Reynolds and Jackman have with one another on social media.

Any movie where the marketing misleads (without just doing a full bait and switch betrayal of genre)

Stuff like marketing a movie where the star dies in the first 10 minutes
>!Psycho and Scream!<

In that same vein, Hereditary blew me away because I went in expecting a classic creepy kid movie based on the trailer

Alien Covenant. The movie is worse without the prologue they released on YouTube.

Edit: Holy shit I just found out there was another shorter prologue called The Crossing that shows Shaw and David between Prometheus and Covenant. WTF?

Hereditary was a good marketing campaign, rare occasion the trailers and posters didn't spoiler the movie