I've never been to this place, but I just looked at their website because I was kind of curious about that. They appear to push subscription dentistry that includes two cleanings and an x-ray for $300/year. Honestly, that's less than my dentist charges. The current rates at my dentist are $139 for a cleaning and $50 for an x-ray. I don't feel the need to get an x-ray every year, but even if I just paid for an x-ray every other year, that would be $303 at my dentist vs. $300 at this place. So, at least to me, the prices seem reasonable. FWIW, my dentist is in a shitty strip mall on Kearney. It was next to a titty bar, but I think that closed.