TIL in 2010, following slumped sales after the Financial Crisis of 2008, Gap decided to redesign their 20-year longstanding logo, costing an estimated $100M. The amount of public backlash was so great, that Gap took the decision to revert back to their old 1990 logo after less than one week.
thebrandingjournal.comSubmitted by waitingforthesun92 t3_10x7u5t in todayilearned