RalphPhillips089 t1_jbfdhqn wrote on March 8, 2023 at 5:29 PM Reply to Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199 The backwards R in "Toys R Us" screwed me up all the way til Grad School. Permalink 2
RalphPhillips089 t1_jbfdhqn wrote
Reply to Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
The backwards R in "Toys R Us" screwed me up all the way til Grad School.