trymypi

trymypi t1_itc65m1 wrote

Reply to comment by [deleted] in [homemade] breakfast sando by LorenN7

Wow I can't believe you called it mayo instead of mayonnaise, are you looking for clout points?

This is a really aggressive response to a very inane trend. I was in Portland, ME recently and "sando" was more common than "sandwich" and i didn't even think about the Japanese connection.

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trymypi t1_ist6459 wrote

So you don't need a doctor at the helm, you have a whole team of people that write copy, make sure it's accurate, do further research to make sure it's effective to audiences (like focus groups) then re-do it if anything needs changing, make sure it's still accurate, then run it. Typically for seasonal (or longer) campaigns, not one-off social posts.

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trymypi t1_ist50sl wrote

Yeah actually this is pretty popular in the public health, social marketing, and behavior change community. Research backed approaches to getting people to act in healthy ways. PSAs, major health campaigns, stuff like that. Everything from anti-tobacco to exercise to vaccines require SMEs to work with marketers.

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